TOLD BY THOMAS

Meet the Publicist Who Made Himself a Household Name

Campaign Highlights

National & Lifestyle Press: Secured features in outlets including Apartment Therapy, The Spruce, House Beautiful, Homes & Gardens, and Domino, sharing design tips, DIY hacks, and personal space makeovers.

On-Camera Features: Appeared on national broadcast segments and digital shows, showcasing home transformations and renter-friendly projects in both an editorial and advertorial capacity.

Branded Collaborations with PR Support: Partnered with major brands like Discover, Dyson, OXO, Behr, and Command Brand—with earned media often running alongside campaign content.

Viral Content to Editorial Coverage: Used social media virality to spark press interest, securing features that expanded my audience beyond my own platforms.

Long before Told By Thomas became a go-to voice in the home, DIY, and lifestyle space, he was behind the scenes building visibility for other brands. Julian’s decade-long career in public relations gave him an instinct for what makes a story stick, and when the time came to put himself in front of the camera and in the headlines, those same instincts made it natural to generate earned media for himself.

From my very first viral apartment tour to national broadcast segments and brand collaborations with household names, Julian’s media strategy has been as intentional as his design choices. By treating his personal brand with the same rigor he applies to his client’s campaigns—and collaborating with global agency Ketchum to handle press relations—Julian has built a media presence that’s equal parts strategic as it isauthentic.

….and his own best PR client.

Results

Treating himself like a client— with a PR calendar, key messaging, and proactive outreach— has turned Told By Thomas into more than just a content channel. It’s a media-ready brand that resonates across platforms, earns repeat coverage, and builds trust with both followers and editorial gatekeepers.