DROPPS
Family-Owned Detergent Co. Makes Waves in Lifestyle Press
JANUARY 18, 2025
Edition 01
From Philadelphia roots to national sustainable CPG leader—strategic public relations campaigns turned Dropps into one of the most talked-about eco-friendly home brands.
The Story
Dropps began as a small, family-owned Philadelphia business with a mission to revolutionize household cleaning—starting with laundry.
Over the years, the brand expanded into dishwashing and home care products, all while staying true to its core values: sustainability, innovation, and transparency.
When I joined as PR lead in 2018, Dropps was already a pioneer in the space, but the challenge was clear—cut through the noise in an increasingly crowded sustainable home lifestyle market and solidify the brand’s position as a legacy authority on sustainable living.
Over four years, Told By Thomas developed and executed an integrated PR strategy designed to:
Position Dropps as a thought leader in sustainability and home care.
Secure coverage in top-tier lifestyle, CPG, and eco-conscious outlets.
Leverage timely hooks — from Earth Day to seasonal cleaning trends — to keep the brand relevant year-round.
Build media relationships with editors, journalists, and influencers who value both performance and sustainability.
Elevate Dropps’ voice in industry conversations about transparency, ingredient safety, and corporate responsibility.
The Playbook
Ongoing Collaboration
My partnership with Dropps didn’t end when the formal PR contract wrapped. Today, I continue to:
• Provide expert quotes and insights for journalist requests related to sustainability and home care.
• Collaborate on social media content for my own channels and Dropps’ platforms.
• Offer strategic counsel for timely press opportunities.
It’s a testament to the family-like relationship I’ve built with the brand’s leadership team — one grounded in trust, collaboration, and a shared commitment to making sustainability both accessible and stylish.
Quick Stats
“Whatever it is, the way you tell your story online can make all the difference.”
The PR strartegy for Dropps was a slow burn to start. This was important being that despire being a 30 year old brand, a lot of media never heard of them so it we had to manage intiial expectations. The first 2 yers was all about introducing the brand to the media, focusing on product stories and a l ot of product seeding.
2020 was a pivotal year for Dropps as they received their first round of fundraising from The Craftory
“Whatever it is, the way you tell your story online can make all the difference.”
“Whatever it is, the way you tell your story online can make all the difference.”
The Headlines
“Whatever it is, the way you tell your story online can make all the difference.”
7 years managing PR strategy (2018–2025)
150+ press hits in national and niche outlets
X million total estimated impressions (can plug real stat)
Secured coverage in WIRED, Fast Company, Real Simple, Apartment Therapy, CNN, Good Housekeeping
Contributed to measurable brand awareness lift and sales growth year over year