PARKIT

Not Your Grandpa’s Beach Chair: How ParkIt Made Portable Seating a Luxury

ParkIt delivers a premium, go-anywhere chair built for a new generation of explorers.

In a market full of generic lawn and beach chairs, ParkIt’s Voyager Chair stood out by merging rugged outdoor utility with design-conscious style. The brand’s Kickstarter launch didn’t just sell a product — it sold a lifestyle built around adventure, sustainability, and comfort.

THE CHALLENGE

The classic folding chair is a staple of outdoor life, but its design had barely evolved in decades. ParkIt saw an opportunity to modernize this essential — not by chasing trends, but by crafting a product that would look at home on a sun-bleached beach, at a campsite, or in a backyard gathering. The challenge was convincing outdoor enthusiasts to see The Voyager as a premium gear investment, not a commodity.

THE STRATEGY

ParkIt’s campaign fused heritage and innovation:

  • Lifestyle Positioning: Framed The Voyager as gear for the active, outdoor-minded—leaning into the #VanLife movement.

  • Crowdfunding Credibility: Used Kickstarter to showcase the product to a built-in community of early adopters.

  • High-Impact Storytelling: Leaned on founder narratives, cinematic product visuals, and feature callouts to separate The Voyager from mass-market chairs.

  • Media & Creator Partnerships: Targeted press in outdoor gear, sustainability, and design publications, and partnered with influencers whose lives fit the product’s ethos.

“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source

THE EXECUTION

The Kickstarter launch featured a mix of hero imagery, behind-the-scenes brand content, and a sustainability narrative that emphasized ParkIt’s choice of premium, long-lasting materials. Outreach extended to niche outdoor communities and lifestyle media, while influencers demonstrated the chair’s versatility across beaches, trails, and tailgates.

THE RESULTS

  • Fully funded Kickstarter campaign within [X timeframe].

  • Coverage across outdoor, lifestyle, and eco-conscious outlets.

  • Established The Voyager as the “upgrade” chair for the modern adventurer.

THE TAKEAWAY

With The Voyager, ParkIt turned a humble category into a statement of style and utility. Proof that when design, storytelling, and community meet, even the most familiar products can spark a movement.