THE TBT TIMES
VOL. 1—PR WINS STRAIGHT FROM THE SOURCE
Dropps Cleans Up Big in the CPG World
When Dropps first entered the laundry aisle, it wasn’t chasing shelf space—it was rewriting the rules. With plant-based formulas, plastic-free packaging, and a bold stance on environmental responsibility, the brand quickly became a quiet disruptor in the eco-cleaning space. Our PR strategy amplified that message, taking Dropps from a niche favorite of sustainability circles to a go-to name in national home lifestyle coverage.
We tapped into consumer trends, lifestyle media, and product review outlets to tell a story that was as much about impact as it was about innovation. Along the way, Dropps’ bold campaigns—from ocean cleanups to zero-waste initiatives—kept them at the forefront of the sustainable CPG conversation. The result? A brand that didn’t just clean clothes—it cleaned up the competition.
From Timber to Talk of the Town: Building Buzz for Brooklyn’s Sustainable Design Innovators
Known for their sustainable sourcing and exquisite craftsmanship, they’ve transformed reclaimed and specialty timbers into everything from sculptural museum playscapes to refined hospitality interiors. Our PR strategy put these stories front and center, securing placements in architecture, design, and craft-driven hospitality outlets.
When GNARBOX hit the market, it didn’t just join the portable storage game—it redefined it. Designed for professional photographers, videographers, and drone pilots, the device solved the biggest creative pain point: reliable, laptop-free backup in the field. Our earned media strategy bridged two worlds: action sports and adventure photography outlets, and tech media hungry for breakthrough gear.
“The Figured Maple perfectly encapsulates the store’s signature blend of pared down opulence and eco-consciousness”
Jerrell’s Betr Brgr Named Best Vegan Burger in NYC by Bloomberg
Jerrell’s isn’t your typical burger joint—it’s a plant-based, Harlem-born, unapologetically stylish brand that’s redefining fast food. From day one, I managed PR, influencer relations, and the first year of the brand’s social strategy, launching Jerrell’s on Instagram and TikTok. The focus was on creating a cultural presence as bold as the menu, blending mouthwatering visuals with messaging rooted in sustainability and community.
Commitment Issues? There’s a PR Strategy for That
Multi-year PR campaigns that landed Inkbox in top-tier press and cultural conversations across North America.
Designing Moments that Make Headlines
Guild designs experiences that feel like worlds unto themselves.
Rugged Tech, Refined Storytelling: Launching the Portable Storage Brand That Changed the Game
Skillshare Takes Center Stage in EdTech
Political Pop Culture—Told By Thomas Turns Action Figures into a PR Power Move
FCTRY has a knack for turning cultural figures into cult-favorite collectibles. During one of the most charged moments in recent history—the pandemic and the 2020 election—we launched their Dr. Fauci and Nancy Pelosi action figures. Our media targets ranged from design blogs to youth culture outlets, ensuring Inkbox stayed at the center of style and conversation. The coverage was as diverse as the designs themselves, helping Inkbox claim its place in the cultural zeitgeist. It wasn’t just ink—it was identity.
In a crowded ed-tech landscape, Skillshare’s open platform stood out as a global community for creatives. From design to photography to business strategy, the platform connected millions of students with industry-leading teachers.
Inkbox made temporary tattoos cool—again. With designs from global artists and collaborations with cultural icons, the brand became a Gen Z fashion accessory as much as a product. I led PR for the US and Canada, launching partnerships with Post Malone, Showfields, and other trendsetters. Our media targets ranged from design blogs to youth culture outlets, ensuring Inkbox stayed at the center of style and conversation
With offices in NYC, LA, and Portland, they’ve crafted immersive brand environments for some of the biggest names in culture. I managed the full spectrum of marketing communications—from PR and owned media to award submissions and thought leadership outreach. The strategy was about positioning Guild as both a creative powerhouse and a trusted partner for ambitious brands. Every story, every placement, and every industry introduction added another brick to their reputation. The result? A design studio as imaginative as the experiences it builds.
“Whatever it is, the way you tell your story online can make all the difference.”
“Whatever it is, the way you tell your story online can make all the difference.”
Few organizations embody the heartbeat of New York quite like New York Road Runners. From community runs in Central Park to the legendary TCS New York City Marathon, NYRR inspires runners of every pace and place. In my PR support role, I craft media advisories, build targeted press lists, pitch stories, and manage media on-site at high-profile events.
“Whatever it is, the way you tell your story online can make all the difference.”
The classic folding chair is a staple of outdoor life, but its design had barely evolved in decades. ParkIt saw an opportunity to modernize this essential — not by chasing trends, but by crafting a product that would look at home on a sun-bleached beach, at a campsite, or in a backyard gathering.
Strategically Timing the Waves—Vaer Watches Wins Over Adventurers and Style Aficionados
Media outreach spanning watch trades, outdoor lifestyle, and action sports—cementing Vaer’s rugged reputation.
Vaer set out to make a watch that could surf in the morning, hit the trail by afternoon, and still look sharp at dinner. Built in America with Swiss precision, their timepieces blend durability with everyday style—a combination that resonated with outdoor adventurers and design-conscious men alike. Our PR efforts zeroed in on watch trade media, outdoor lifestyle outlets, and men’s style editors to cement Vaer’s credibility in multiple verticals. From dive watch launches to collaborations with action sports athletes, each campaign was tailored to showcase both technical performance and aesthetic appeal. The result was a groundswell of coverage that positioned Vaer as a watch brand that lives as hard as its wearers do. In the process, Vaer became not just a product, but a trusted companion for life lived outdoors.
The Hottest Accessory of Summer is a Folding Lawn Chair
An exclusive exposé into the PR strategy that amplified Series C fundraising and positioned Skillshare as a leader in digital creative learning.
